Peloton is a cultural staple for in home fitness, but the brand saw an opportunity to extend its lifestyle beyond the living room and into hospitality. We developed Destination Peloton, inviting hotels to connect with Peloton’s passionate community by blending the energy of travel with the discipline of training. The campaign was brought to life across five locations including San Francisco, Gualala, New York City, Vail and Waikiki, positioning Peloton as a must have amenity for hotels looking to meet the growing demand for wellness travel.
